Effect of restorative experience in reducing the risk perception of COVID-19 infection: Korean male campers' well-being and willingness to pay a premium for camping

During the Coronavirus disease 2019 (COVID-19) pandemic, South Korean men exhibited greater affective risk perceptions than women, displaying anxiety and fear of COVID-19 infection as well emotional distress. Such negative psychological states can be reduced through exposure to natural environments. Natural settings often provide restorative environments promoting individual mental health, stability, well-being. Therefore, this study aims examine roles restorativeness perceived by in mitigating perception COVID-19, improving well-being, increasing willingness pay a premium camp context nature-based camping. An online survey was conducted with who experienced camping during pandemic. A total 208 responses were used for data analysis. The results structural equation modeling indicated significant relationships between restorativeness, well-being willingness-to-pay-a-premium. mediating effect also significant. findings multi-group analysis moderating having children on relationship but not enhanced insight into experiences nature coping mechanism increased risks In particular, examined benefits environment empirically identified role feeling inducing men’s easing emotions. This provides practitioners an understanding changes behavioral positive experiences.